Integrated Performance Content
Each sample comprises Paul's strategy, writing, design, print supervision, fullfilment and management
Medical Devices
Physician-facing print ad for Medical Laser Insight Magazine.
Medical Devices
Consumer-facing Facebook Ad.
Medical Devices
Social Media Campaign during 2016 Olympics with Ryan Lochte as featured spokesperson with full calendar of multimedia spots across all major channels.
Medical Devices
Electronic Billboard in Times Square NYC
Medical Devices
Patient-Facing Banner Stand in Physician Waiting Rooms
Medical Devices
Physician-Facing E-Blast to Landing Page
Ob/Gyn • Dermatology • Plastic Surgery
Physician Flyer in ‘swag bag’ for American Academy of Dermatology Annual Convention
Medical Devices Video | Consumer-Facing Customizable Pre-Show Movie Theater Commercial
Non-Profit Fundraising |
Long-form writing; photo-sourcing; layout design; case statement; call-to-action
Please click image below to read this fundraising booklet.
Corporate Blog Writing
Blog Post | Industrial Water Treatment
Fresh tap water teems with harmless microbial life, but when water sits inside pipes for an extended period, even for a few days, more sinister bacterial growth can occur. When a family leaves home for a week’s vacation, harmful bacteria can proliferate and multiply in static plumbing and water faucets, gathering inside Biofilms — toxic bacterial masses where microbes colonize together in a self-protective layer of communal slime.
Researchers at Montana State University (MSU) believe biofilms have existed on Earth for 3.4 billion years, though organized study into biofilms didn’t begin until 1990 with a grant from the National Science Foundation, which helped establish the Center for Biofilm Engineering (CBE) at MSU.
More Bacterial Microbes Live in Biofilms Than Live Alone
Biofilms are the primary cause of hospital-acquired infections and lead to up to 15,000 deaths in the U.S. annually. Most bacterial microbes live in biofilms rather than as planktonic (free-living) bacteria, says Professor Paul Sturman, Ph.D., Research Professor and Coordinator at the CBE Medical Laboratory. They create an extremely healthy environment harboring a blend of living and dead organisms along with the protozoa and bacteria in the biofilm. Biofilms can be imagined as ‘communities of protection’ for a whole microbial consortium. In a public water system, the biofilm attaches to the surface of pipes, collects in pipe joints, and on the walls of holding tanks, wher microbes cluster and create layers within the film. The lower layers of the accreted microbes are less vulnerable to treatment efforts by having been covered by new layers.
COVID-19 Water Stagnation
As in the case of this year’s COVID-19 building shut downs, water stagnation occurs when a building has not been in use for a period of months. This has happened in public buildings around the world during the shutdowns and subsequent diminished levels of use.
Since the early days of the pandemic’s hold on daily life, our water systems have seen these periods of non-use and subsequent stagnation. Upon reopening, we have urgent challenges in significant areas of water safety. Chlorine is not a preservative; it is a reactive compound that dissipates and can be consumed by other compounds if unused. The current paradigm is to add chlorine to the water system at the water treatment plant, after which it flows through pipes, sometimes through booster chlorination stations, in the case of extreme distances between the water source and end users. After months of no or low water use, the chlorine will no longer be present in adequate amounts, if at all.
Inside Plumbing Biofilms: Legionella and Other Potentially Deadly Infections
Legionella (L. pneumophila), responsible for the respiratory-killer Legionnaire’s Disease, is one of several infectious bacteria living within biofilms, and feeding on the products of dead bacteria and the tissues within. Amoeba, also residing in the biofilms, protect Legionella from antibacterial agents.
Legionella is found naturally in fresh water environments, like lakes and streams, but can become a serious health concern when it appears in human-made water systems. Improper care for water systems, from municipal to within residential buildings, can be a life-threatening situation for a public operating inside an assumption of trust in their water safety. Mortality from Legionnaires’ disease is deeply sobering. About one in 10 people who fall sick to the disease will die.
Vigilance in water management—from source water safety and ground water safety, water testing at proper intervals requires the correct infrastructure and execution of duties along the path from water source to drinking water.
A Holistic, Three-Step Response to Waterborne Pathogens
Across healthcare, hospitality, commercial and other settings, Garratt-Callahan brings more than 100 years of progressive expertise in the management of waterborne pathogenic threats to our families and communities.
In hospitals, Garratt-Callahan field engineers and technicians tackle the myriad water treatment challenges throughout the patient care system, from the precise hygienic and environmental requirements of operating rooms and critical care units to the dynamics involved in clean steam sterilization and infectious disease control.
Garratt-Callahan’s multi-barrier approach to water safety encompasses a comprehensive Individual Risk Management Program, including 1) Regular Water Testing; 2) Secondary Disinfection with chlorine dioxide gas (more effective than chlorine) to kill bacteria – and 3) In-line Points of Delivery ultra-filtration. This holistic system significantly mitigates the risks of Legionella, Mycobacteria and other harmful microorganisms.
Blog Post and Personal Essay | Wildlife Rescue Organization
One Saturday morning, when I was around seven or eight, I walked down the main street in my hometown outside Boston and found an egg on the sidewalk that had fallen out of its nest. A partially developed beak, head, and furry, veiny body confirmed it had cracked open. I was pretty sure there was no future for this bird but picked it up reverently and carried it home carefully. My parents and older brother confirmed this was a lost cause, so my brother and I headed to the backyard for a solemn burial.
Until that day, I’d never drawn a line between birds and the eggs on my breakfast plate. No one had mentioned it. So not much later, I connected the dots between eggs and chickens, and then, on another day at a farm in nearby Dover, I stared into the face of a friendly young cow who had sauntered over to greet me at a fence. On the ride home, I knew the question to ask my dad, who confirmed that my new bovine pal could become someone’s food. I had walked into my own Charlotte’s Web reality, and, as it’s turned out, in some ways, I’ve never left.
This tale describes the seminal awareness of my reverence for animals. Every living creature on Earth is an innocent, sentient being. That includes mosquitoes and the wild boar who charge at us — because we’re all here as part of a natural system – we need to survive – and often, we need to muster up and demonstrate mercy for one another, especially when we’re on a higher rung. All animals around us are subject to us. So we hold a degree of responsibility for the welfare of all animals, wild and domestic.
With the Board of The Friends of Cape Wildlife (FCW), I recognize my privilege in being among an extraordinary team of like-minded people who help shoulder the burden of the innocent suffering that occurs in hidden places around us. We suffer for the broken-winged birds, the frozen turtles, and the innocent coyotes slaughtered for sport. Each of these innocents is calling out for us. If we could hear them all, could we turn our backs? The Friends of Cape Wildlife are saying open your ears.
What better call to answer?
Blog Post | Business Advisor
Strategic Paths Toward Healthier Business Growth
Growth is a critical success factor in business. A stagnant business will find itself left behind within less than five years. A company must understand each of its goals for growth, with the ability to visualize intended outcomes from that growth.
You Can’t Plan for Growth Without Factoring New COVID-19 Paradigms
In recent months, across platforms and industries, extraordinary corporate responses to COVID-19 have been shattering old paradigms about retooling and stabilizing general business operations and growth. These have implications for scaling and selling also.
CEOs are seeing ‘The Art of the Possible’
McKinsey & Company reported in August 2020 that a global telecom company had redeployed 1,000 store employees to inside sales after retraining them in just three weeks. An outdoor gear manufacturer took eight days to pivot and start making protective face shields for medical workers. And a U.S.-based retailer launched curbside delivery in just two days vs. a previously planned 18 months. Productivity has multiplied at a major industrial factory running at 90+% capacity with only approximately 40% of its previous workforce.
McKinsey & Company reported in August 2020 that a global telecom company had redeployed 1,000 store employees to inside sales after retraining them in just three weeks. An outdoor gear manufacturer took eight days to pivot and start making protective face shields for medical workers. And a U.S.-based retailer launched curbside delivery in just two days vs. a previously planned 18 months. Productivity has multiplied at a major industrial factory running at 90+% capacity with only approximately 40% of its previous workforce.
Take-aways from new paradigms suggest improved outcomes
McKinsey indicates growth will come from flatter organizations with much less hierarchy and streamlined decision rights. These days, company growth and survival will depend on new methods, including:
• Faster information flows,
• Cross-functional teams collaborating on common missions,
• Flexible ways of working, including hybrid remote/in-person groups, and agile,
resilient talent able to move fast, adapt to change, and continuously acquire new information.
At this unique moment, organizations can act now to redesign their operating models for speed. McKinsey reports: “Uncertainty is the very next normal: what is working currently – momentum, information, collaboration, will continue to drive performance in the future.
Growth is a speed game: as past recessions show, the winners are those who innovate fast, make bold moves, and rapidly reallocate resources.”
The new paradigms involve streamlining, speed, and brevity may differ significantly from today's status quo. Planning significant business growth in 2020 begins with strategies aligned to several factors, including industry type and all current and future determinants influencing the industry's vitality, such as company size and current position in the marketplace. Growth methods will follow strategic paths, such as growth through market penetration, market expansion, and development, product expansion, diversification, or acquisition of other firms. Another growth path can center on innovation, where a company recognizes an unmet need in the industry.
What a new, unleashed speed for growth can look like during and post-COVID
Companies that rewire their ways of working reimagine their structures. Re-adapt can position talent for rewards, including a more formidable presence in their business space and greater longevity in a post-COVID world.
New standard working models, such as moving as much as 70% of a company's workforce to remote or hybrid-remote workspaces while emphasizing clarity-in-roles and personal ownership in a work product, can position a company for rapid growth and success.
Reimagining structure for future success and growth involves action around radically flattening the organization to simplify the configuration, dramatically broadening spans, and removing entire layers.
Injecting agile teams into the company structure can address customer needs in a way that a traditional organization could merely lumber into. Agile pod teams, consisting of four to eight members, are designed for self-sufficiency, self-organize their tasks, and working with minimal supervision. Temporary "senior" cross-functional teams could work on the most complex issues and move from one flare-up to the next.
Allocating talent dynamically and strategically can position a company for success and future growth. Establishing an in-house talent marketplace from which to re-deploy employees swiftly as needs arise helps develop the ability of a workforce to work strategically as well as execute at a greater speed.
The new normal will not change everything; it only illustrates what is working now and may be pointing us to in the future. The more thoughtful, clear, and deliberate our preparation for that future will determine how securely our stakes are planted in the ground.
A full complement of industry-specific samples is available for review upon request.